About
With decades of experience leading in-house marketing at small and large, heritage and start-up companies, I launched my practice to work closely with leaders in interiors and retail.
We determine the most important company goals and differentiators, and grow brands accordingly. Sometimes, it's about more sales, growing audience share and opening new markets. And other times, it's a more nuanced approach of commanding the best margins with the happiest employees selling what they do best. Always bottom-line oriented, always looking to make a joyful noise.
As a principal at Maya Romanoff Wallcoverings, I transformed a legacy brand into the category leader in the U.S. and opened new markets in Europe, Asia and the Middle East. With SANDOW, the largest publisher in the interiors sector, I created the go-to-market strategy for Material Bank, a complex digital, major industry disruptor, now valued at almost a billion dollars. With a focus on luxury, I have worked closely with blue-chip brands including Four Seasons, Ritz-Carlton, Peninsula, Tiffany, Bergdorf Goodman, Nordstrom's and Swarovski. I got my marketing chops at Nickelodeon, writing the book on the company culture
I love diving into the culture of companies to clarify sales differentiators and connect internal and external audiences to the core message. I think like an owner, and treat every expenditure and success like it's my own.
Services
Fractional CMO
Creative Direction
Brand Development and Storytelling
Research and Analysis
Sales Development and Training
Internal and External Communications
Business Development
Media Relations
Marketing Strategy and Planning
Social Media and Digital Marketing
Product Launches
Event Management
Work
